Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding | AdExchanger
Quorum aims to equalize competition for publishers against walled gardens by improving programmatic media optimization.
Haleon Selects PubMatic as Supply Optimisation Partner
PubMatic partners with Haleon to enhance efficiency and sustainability in digital advertising through a collaborative supply path optimisation approach.
Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding | AdExchanger
Quorum aims to equalize competition for publishers against walled gardens by improving programmatic media optimization.
Haleon Selects PubMatic as Supply Optimisation Partner
PubMatic partners with Haleon to enhance efficiency and sustainability in digital advertising through a collaborative supply path optimisation approach.
Coca-Cola commits to 'critical' open web advertising through curation
Coca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies.
Three-Ply Vs. One-Ply Programmatic | AdExchanger
Incentives in programmatic media focus on cost and scale rather than quality, leading to wastage and inefficiency.
VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US
VIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences.
Index Exchange Announces the Launch of Omnichannel Marketplaces
Index Exchange has launched Marketplaces, an omnichannel platform designed to help partners transact more efficiently.
Marketplaces will unlock additional revenue opportunities and make programmatic media more efficient and transparent for buyers and sellers.
The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchanger
Programmatic media supply chain transparency study revealed $22 billion annual waste
Coca-Cola commits to 'critical' open web advertising through curation
Coca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies.
Three-Ply Vs. One-Ply Programmatic | AdExchanger
Incentives in programmatic media focus on cost and scale rather than quality, leading to wastage and inefficiency.
VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US
VIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences.
Index Exchange Announces the Launch of Omnichannel Marketplaces
Index Exchange has launched Marketplaces, an omnichannel platform designed to help partners transact more efficiently.
Marketplaces will unlock additional revenue opportunities and make programmatic media more efficient and transparent for buyers and sellers.
The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchanger
Programmatic media supply chain transparency study revealed $22 billion annual waste
Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024
Only 36 cents of every dollar entering DSP reaches consumers effectively
Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024
Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024
Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024
Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024
Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024
Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024
Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024
Only 36 cents of every dollar entering DSP reaches consumers effectively