#programmatic media

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AdExchanger
2 days ago
Marketing tech

Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding | AdExchanger

Quorum aims to equalize competition for publishers against walled gardens by improving programmatic media optimization. [ more ]
Exchangewire
1 week ago
Marketing

Haleon Selects PubMatic as Supply Optimisation Partner

PubMatic partners with Haleon to enhance efficiency and sustainability in digital advertising through a collaborative supply path optimisation approach. [ more ]
AdExchanger
2 days ago
Marketing tech

Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding | AdExchanger

Quorum aims to equalize competition for publishers against walled gardens by improving programmatic media optimization. [ more ]
Exchangewire
1 week ago
Marketing

Haleon Selects PubMatic as Supply Optimisation Partner

PubMatic partners with Haleon to enhance efficiency and sustainability in digital advertising through a collaborative supply path optimisation approach. [ more ]
moredigital-advertising
#programmatic-media
Digiday
2 weeks ago
Marketing tech

Coca-Cola commits to 'critical' open web advertising through curation

Coca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies. [ more ]
AdExchanger
2 months ago
Marketing tech

Three-Ply Vs. One-Ply Programmatic | AdExchanger

Incentives in programmatic media focus on cost and scale rather than quality, leading to wastage and inefficiency. [ more ]
Exchangewire
2 months ago
Marketing

VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US

VIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences. [ more ]
Exchangewire
8 months ago
Marketing

Index Exchange Announces the Launch of Omnichannel Marketplaces

Index Exchange has launched Marketplaces, an omnichannel platform designed to help partners transact more efficiently.
Marketplaces will unlock additional revenue opportunities and make programmatic media more efficient and transparent for buyers and sellers. [ more ]
AdExchanger
3 months ago
Marketing tech

The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchanger

Programmatic media supply chain transparency study revealed $22 billion annual waste [ more ]
Digiday
2 weeks ago
Marketing tech

Coca-Cola commits to 'critical' open web advertising through curation

Coca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies. [ more ]
AdExchanger
2 months ago
Marketing tech

Three-Ply Vs. One-Ply Programmatic | AdExchanger

Incentives in programmatic media focus on cost and scale rather than quality, leading to wastage and inefficiency. [ more ]
Exchangewire
2 months ago
Marketing

VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US

VIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences. [ more ]
Exchangewire
8 months ago
Marketing

Index Exchange Announces the Launch of Omnichannel Marketplaces

Index Exchange has launched Marketplaces, an omnichannel platform designed to help partners transact more efficiently.
Marketplaces will unlock additional revenue opportunities and make programmatic media more efficient and transparent for buyers and sellers. [ more ]
AdExchanger
3 months ago
Marketing tech

The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchanger

Programmatic media supply chain transparency study revealed $22 billion annual waste [ more ]
moreprogrammatic-media
Exchangewire
9 months ago
Marketing tech

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
#ad tech
Exchangewire
9 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Exchangewire
9 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Exchangewire
9 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Exchangewire
9 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
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